Instagram rolls out with new features

Instagram on Tuesday introduced the pinned comment feature to help users to maximise their engagement with others on the platform. The new feature will help users to pin up important or favourite comments on their posts.

This news was shared to the users by VP of Instagram Vishal Shah in his tweet.

Today we’re rolling out pinned comments everywhere 📌

That means you can a pin a few comments to the top of your feed post. By highlighting positive comments, you can better manage the tone of the conversation. ❤️ pic.twitter.com/w2X5grdee7

— Vishal Shah (@vishalshahis) July 7, 2020

The new feature was announced to help limit the harassment and bullying that goes on on several social media platforms. The new feature allows a user to pin up to three comments to the top of the post at a time. The pinned comments will appear right underneath the photo with a ‘Pinned’ label underneath. 

The app has also launched its own short video feature called Reels in India. The new feature lets users create videos on the app, add creative filters and music and share it beyond their regular followers.

For Reels, Instagram has partnered with prominent music labels to provide a vast collection of songs to users to create interesting Reels and share with everyone.

Similar to TikTok, Reels provide options like audio from Instagram Music library, speed, effects,  and timer.

Instagram Reels, however, is currently also on test in India, which means that it will be rolled out to users in India in a phased manner, and not everyone will get the Reels add-on immediately on their Instagram app.