Prime Video joins Kantar Media's cross-platform view service in Spain

Kantar Media has announced that Prime Video has joined its Cross-Platform View service in Spain. This service provides audience insights across both linear TV and streaming on-demand platforms.

Antonio Wanderley, CEO of Americas & Spain at Kantar Media, expressed his excitement about the new partnership: “We are delighted to welcome Prime Video to the growing list of clients who find value in our expanding range of solutions. Our central mission is to empower clients with the insights they need to unlock audiences and thrive in the content and advertising ecosystems.”

Jose Escudero, Senior Manager at Amazon Ads Spain, highlighted the benefits of this collaboration: “The addition of Prime Video audience reporting in Kantar Media’s Cross-Platform View complements the marketing analytics and measurement tools already offered by Amazon Ads, helping advertisers to better understand their audiences and campaigns.”

Kantar Media’s Cross-Platform View is part of its expanding portfolio of measurement products, with cross-platform services now available or in development in 15 markets around the world.