Protinex boosts protein intake in India with ASHA Worker initiative

Protinex, the leading protein brand from Danone India, is making strides towards increasing protein consumption in the country. Through a unique initiative, they are distributing Protinex packs to ASHA workers, critical healthcare figures in underserved communities.

For every 1,000 pledges received, Protinex, in collaboration with Doctors For You Foundation, will donate a pack of Protinex to an ASHA worker. This initiative empowers these vital healthcare providers and allows them to become stronger advocates for protein intake among the communities they serve.

Our bodies require protein for optimal functioning. As per the ICMR recommended dietary allowance (RDA), we need 0.83 grams of protein per kilogram of body weight daily. Protein plays a crucial role in building and maintaining muscle strength, providing energy, and combating fatigue.
Despite its significance, studies reveal a concerning trend – a staggering 70% of Indian consumers lack sufficient protein in their diets. This highlights the importance of raising awareness about protein consumption and its impact on overall well-being.

By providing Protinex to ASHA workers, Danone India goes beyond supporting individual health. ASHA workers, respected and trusted members of their communities, have unparalleled access to educate and influence people about the importance of protein in daily life.

Speaking about this initiative Sriram Padmanabhan, Marketing Director of Danone India said: “People easily tend to overlook the significance of muscle health and protein intake in their lives. As we age, our bodies undergo subtle transformations, emphasizing the need to acknowledge these changes and take appropriate action. At Danone India, we believe that everyone deserves access to nutritious food and essential healthcare. Through this initiative, we are proud to support ASHA workers, who play a vital role in delivering healthcare services to underserved communities. By providing them with Protinex, we hope to enhance their nutritional intake and contribute to their overall health and well-being.”

This initiative aligns with the Protinex Protein Abhiyaan, a national campaign addressing protein deficiency in India. The program focuses on dispelling myths, organizing awareness events, and ultimately, supporting communities. Protinex, committed to optimal nutrition, remains a leading choice for comprehensive protein intake and overall health and well-being across India.

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