Protinex launches sachets for easy daily protein intake in India

Protinex, the flagship brand of Danone India, has launched its new Protinex sachet range to make protein intake more accessible for consumers across the country. This initiative aims to bridge India's protein gap by offering high-quality nutrition in an economical and easy-to-consume format.
India faces a significant protein deficiency, with studies revealing that nearly 73% of adult Indian diets lack adequate protein. Additionally, access to protein-rich nutrition remains a challenge due to affordability and availability concerns. Protein is an essential building block of life, required daily for the body's repair and maintenance, energy levels, and overall strength. Recognizing this gap, Protinex has introduced easy-to-consume sachets as a cost-effective solution for individuals looking to incorporate protein into their daily diet.
Designed to complement modern, on-the-go lifestyles, Protinex is democratizing protein consumption by making it affordable and convenient for millions of Indians. These sachets cater to working professionals, students, and homemakers seeking a simple yet nutritious dietary solution. Easily dissolvable in milk or water, they provide a seamless and hassle-free way to integrate essential nutrients into daily routines.

Speaking about this strategic expansion, Sriram Padmanabhan, Marketing Director of Danone India, said: “Protein deficiency remains a pressing concern in India. At Protinex, we recognize the urgent need to bridge this nutritional gap with accessible and effective solutions. With the introduction of Protinex sachets, we are taking a step forward in making high-quality protein intake more convenient for individuals, thereby supporting India’s journey towards better health and nutrition.”
Aligned with Danone’s mission to promote health through food, Protinex furthers its commitment to providing optimal nutrition without compromising on essential nutrients that support overall health, muscle strength, immunity, and cognitive development. When paired with a balanced diet and healthy lifestyle, Protinex continues to play a crucial role in enhancing the well-being of individuals across India.