Protinex unveils an inspiring ad campaign “Protinex Hai Toh Mumkin Hai”

Danone India's  flagship brand, Protinex has unveiled its lnew ad campaign, “Protinex Hai Toh Mumkin Hai”, underscoring the transformative power of Protinex in assisting individuals for accomplishing their aspirations, leading healthier lives. This campaign bolsters the brand's mission for raising awareness around adequate consumption of protein, inspiring people to prioritize overall well-being through healthier choices.

 The new ad campaign showcases the vital role Protinex plays in the lives of people from diverse backgrounds, highlighting its support in their journeys towards success and overall health. It artfully incorporates various scenarios in which individuals thrive not only in their academic pursuits but also in their personal lives. For instance, a couple adeptly balances both their professional and home responsibilities. It emphasizes on the brand’s commitment to fostering both individual strength and the strength derived from meaningful relationships.

 Additionally, the campaign highlights that Protinex contains 34% protein along with Biotin and other essential nutrients that contribute to overall physical and mental health, and help in improvement in strength post eight weeks of consistent use, along with healthy diet and lifestyle.

 Speaking about the TVC campaign,  Sriram Padmanabhan, Marketing Director of Danone India said, “We are thrilled to launch this new TVC for Protinex, which beautifully captures the essence of our brand and its impact on everyday lives. Protinex has been a cornerstone of nutritional support in Indian households for over six decades, and with this campaign, we hope to inspire more people to achieve their goals and embrace a healthy lifestyle.”

 Aligned with Danone's mission to bring health through food to as many people as possible, Protinex is committed to delivering optimal nourishment, making it the preferred choice for comprehensive nutrition and strength. It plays a vital role in enhancing the health and well-being of individuals when combined with a balanced diet and healthy lifestyle, throughout India.

 Also Read: Protinex boosts protein intake in India with ASHA Worker initiative