Protinex unveils AirChairTest campaign to promote daily protein intake

Protinex, the flagship brand of Danone India, has launched an innovative digital campaign, AirChairTest, to raise awareness about the critical role of protein in maintaining a healthy lifestyle among Indian adults. The campaign aims to spark a movement, encouraging men and women to take up the test and assess their physical strength, thereby fostering a stronger connection with their bodies.
Studies indicate that over 70% of Indian adults have inadequate protein intake, and a staggering 90% remain unaware of their deficiency. This lack of essential nutrients contributes to nutritional imbalances, leading to reduced energy levels, diminished physical stamina, and an overall decline in well-being.

As part of the Protinex Protein Abhiyaan, this digital initiative challenges participants to assess their muscle strength through the AirChairTest. The test involves positioning one’s back against a wall, forming a 90-degree angle with their thighs, while keeping their head and hands aligned against the wall. The duration for which an individual can maintain this posture serves as an indicator of their muscle health.
Protinex is committed to reinforcing the significance of protein in daily nutrition. Adequate protein intake is essential for enhancing energy levels, combating fatigue, and supporting muscle strength, all of which contribute to an active and fulfilling life. A deficiency in protein can adversely impact overall health, making it imperative to prioritize proper nutrition at every stage of life.
The AirChairTest campaign is now LIVE across Protinex’s social media channels and various digital platforms. Join the movement, take the test today, and discover your body’s health status!