Swiggy celebrates Biryani like never before with ‘Daawat Biryani Fest’

India's deep love for biryani is recognised by Swiggy. The 8th edition of “How India Swiggy'd" revealed that a staggering 2.5 biryanis were ordered every second in India in 2023. Biryani is also the dish of choice for many first-time Swiggy users, with a whopping 2.49 million users making their Swiggy debut with a biryani order. With the stats and sentiment in favour, Swiggy collaborated with Daawat rice, which championed the first Sunday of July as World Biryani Day to make the weekend even better for foodies. A special ‘Daawat Biryani Fest’ was served last weekend, featuring exclusive Swiggy deals at some of the top restaurant chains across India.

What was on the menu?

There was up to 60% off on a wide variety of Biryanis from customers' favourite national and city brands. Special deals and offers were live through 5^th and 6^th July across select restaurants in India, including the likes of Behrouz Biryani, Paradise Biryani, The Biryani Inc. by EatVerse, Biryani by Kilo, Bikkgane Biryani, Dum Safar Biryani, Bagundi Andhra Kitchen, That Andhra Guy, Chahat Biryani, Charcoal Eats – Biryani & Beyond and many more.

The Swiggy app also featured an interactive biryani map, urging users to embark on a culinary voyage to discover iconic biryanis from different regions, allowing users to pick their favourite preparation styles. To add a dash of flavour to this activity, biryani that emerged victorious was declared the people's champion, and those who voted for the winning dish got a flat ₹150 off their next biryani order.

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