Zepto unveils Jarvis to revolutionize quick commerce Ads

Zepto, India’s fastest-growing consumer internet platform, has launched Jarvis, a cutting-edge advertising solution designed to empower brands and sellers with optimized and focused campaigns.

 Jarvis aims to bridge the gap between quick commerce agility and advertising sophistication, positioning Zepto as a transformative force in the digital advertising landscape.

The newly launched service enables small and large brands to enhance their platform visibility, increase brand salience, and drive sales. Since its inception, Jarvis has delivered over 15 billion ad impressions, generating advertising income well above 4% of sales, significantly outperforming the industry benchmark of 3%-3.5%, as per BofA Global Research, 2024.

Ashwinikumar Patil, VP of Product at Zepto, highlighted the innovation behind Jarvis: "Jarvis represents the convergence of quick commerce agility and advertising sophistication. From upper-funnel brand saliency to lower-funnel conversions, it tackles the full spectrum of marketing challenges with real-time insights. The rapid development and launch of Jarvis within four months is a testament to the collaboration between our engineering, data science, and product teams, pushing the boundaries of technology in quick commerce."

Jarvis is tailored to enhance product visibility and deliver a potential 8x return on ad spends, helping sellers maximize ad effectiveness while connecting directly with platform users. It offers a seamless, intuitive interface, enabling smaller businesses to compete effectively and build long-term relationships with Zepto’s growing customer base.

Koushik Kottamasu, Director of Engineering – Growth & Monetization, emphasized Jarvis’ role in democratizing advertising opportunities: "Jarvis leverages key insights from Zepto’s journey to boost product discovery and maximize ad spend returns. Even at this early stage, we’re seeing smaller businesses thrive, underscoring the platform’s ability to deliver tangible growth."

With Jarvis, Zepto is poised to achieve an annualized run rate exceeding ₹1000 crore by the end of FY25, solidifying its position as a leader in the quick commerce advertising space.

As Zepto continues to redefine the quick commerce ecosystem, Jarvis exemplifies its commitment to innovation, offering brands a robust platform to connect with audiences and achieve unparalleled growth.

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