Bhuvan Bam and Zomato Launch "Friendship Ki Band" Campaign

Bhuvan Bam, India’s biggest content creator and actor has partnered with Zomato, India's premier food ordering platform, for a unique Friendship Day in-app campaign. The campaign, titled "Friendship Ki Band,". The campaign is fun and engaging, designed to add a fun twist to the Friendship Day celebrations.

The campaign allows users to create entertaining videos for their friends, highlighting the quirks and traits that make their friendships special. The campaign cleverly plays on the dual meaning of band, indicating the friendships band that people exchange and the Hindi slang for "roasting”.

How It Works:

Select a Friend Type: Users can choose from four entertaining friend types:

The Always Busy Friend
The Always Lazy Friend
The Lost in Love Friend
The Always Broke Friend

Create a Personalized Video: After selecting a friend type, users can enter their friend's name to generate a unique, humorous video. Each video features Bhuvan Bam's signature comedic style, delivering a playful roast tailored to the selected personality type.

Share and Celebrate: Once the video is created, users can easily share it with their friends.

Speaking about the campaign, Bhuvan said, “ Friendship is all about celebrating the quirks and bonds we share with each other. With 'Friendship Ki Band,' we're adding a fun twist to these bonds by playfully roasting our friends in a way only friends can. I'm excited to partner with Zomato for this campaign, as it brings together food, fun, and friendship in a unique and entertaining way."