Cleartrip's interactive print ad with foldable paper plane to relieve stress

Cleartrip has unveiled a groundbreaking print ad in The Economic Times that offers a creative solution for those feeling trapped in their daily routines. The ad allows readers to fold it into a paper plane, scan a QR code, and symbolically throw their stress away. It serves as a playful yet powerful reminder to take a break and prioritize self-care by traveling.

This imaginative campaign, executed by SW Network (Sociowash), demonstrates the agency’s innovative approach to advertising.  SW Network spokesperson, expressed the intent behind the campaign, stating, “Our goal was to bridge the gap between offline engagement and symbolic action. We wanted to offer consumers a tangible interaction that mirrored the essence of Cleartrip’s message—encouraging people to let go of stress and embrace the rejuvenating power of travel.”

Talking about the campaign’s creative strategies, Bagai explained that the foldable paper plane not only symbolizes a mental escape but also engages users in a refreshing, hands-on experience. The addition of a QR code bridges the gap between physical and digital worlds, directing users to Cleartrip’s platform for further exploration of travel options. This approach, combining interactive print with digital functionality, exemplifies the new wave of ad creativity that speaks directly to consumers’ desire for meaningful engagement.