Flipkart expands rewards program in India with SuperCoin launch on Woggles

Flipkart, India’s homegrown e-commerce marketplace, is set to transform the rewards ecosystem in India with the launch of SuperCoin- one of India’s largest rewards programmes on Woggles- a complete eye fashion destination. With no limit on the number of transactions, customers can use SuperCoin on Woggles now and save more with every purchase starting XX 2024.

As millions of customers across the country redeem Flipkart SuperCoin for unlocking great deals and offers across a wide range of products, this integration aligns perfectly with Woggles’ vision of offering affordable sunglasses to customers across age-groups who look for stylish and protective eyewear. Today, sunglasses have become a part of our everyday essentials and there is a growing demand for modern and contemporary fashion-forward options, across users in Tier 2+ regions. The launch of SuperCoin on Woggles reflects the increasing popularity of

Flipkart’s loyalty programme which helps broaden the range of redemption options and creates a comprehensive rewards ecosystem, fostering enhanced customer satisfaction through tangible benefits.

Commenting on the partnership, Gaurav Arora, Vice President, Payments and SuperCoin at Flipkart, said, “At Flipkart, we are committed to providing the best and a rewarding shopping experience to customers. SuperCoin, one of India’s largest rewards programmes, has seen immense popularity among users that enables them to save more while shopping for their favorite products on the platform. We are now pleased to extend the benefits of SuperCoin for customers who shop on Woggles making their online shopping journey even more enriching. As part of our consistent efforts, we will ensure a fulfilling experience for every customer.”

Anshul Kanthaliya the CEO of Woggles said, “We are thrilled to collaborate with Flipkart in integrating SuperCoin as a payment option on our platform. This fits perfectly with our mission to offer our users more flexibility and value in their transactions. By incorporating SuperCoin, we aim to enhance the overall user experience on Woggles and provide our customers with additional benefits that complement their shopping journey. We look forward to the positive impact this integration will bring for both our users and our businesses.”

This launch will enable better rewards experience and will enhance affordability ensuring

customers get access to their favorite range of products. Additionally, this integration will help

in driving stronger customer engagement for both platforms thereby, bringing the benefits of

e-commerce to users across the country.

Also Read: Flipkart elevates Viveka Sra to the position of Director - Brand Marketing