Swiggy’s group ordering feature sees 34 users contribute to single order

Swiggy’s, one of the leading on-demand convenience platforms in India, newest feature Group Ordering, launched a week ago, proved to be beneficial for families who arecelebrating Raksha Bandhan across the country. The new feature designed to make online ordering simpler for occasions, gatherings and parties, made ordering food a breeze for a family in Bangalore celebrating Raksha Bandhan as 34 people joined a single order, using the Group Ordering feature, to enlist their orders for the day.

Rolled out to users across the country ahead of the busy festive season, this new feature lets users select a restaurant and create a group order. Swiggy also plans to introduce bill-splitting options shortly. Some key group ordering trends from Rakhi:

Group Ordering is perfect for a wide range of occasions—from festivals, game nights, and potlucks, to professional gatherings such as team lunches, workshops, and meetings.

Rohit Kapoor, CEO of Swiggy Food Marketplace, stated, "Whether you’re celebrating a festival, having a get-together, or just hanging out with friends, managing everyone’s food order can be a real hassle. That’s why we introduced Group Ordering just in time for the festive season. It’s already proving to be a hit—on Rakhi, for instance, we saw a 15% increase in group orders. It’s evident that people appreciate how this feature simplifies the ordering process, allowing them to focus on enjoying their time together."

How does it work?

A user can start by picking their favourite restaurant on the Swiggy app and clicking on the "Group Order" tab located at the top right corner of the restaurant page. They can then share the cart link with all attendees. Everyone can browse the menu and add their preferred items. Once everyone has added their selections, the host reviews the final cart before placing the order.  This ensures that people get to choose what they want to eat, and add their personal customizations, without putting unnecessary pressure on the host! So, if you don’t get fries this time, it's on you!