Zomato's Mother's Day Campaign: Ft. Johnny Lever, BeerBiceps & Arpit Bala!

Zomato is getting ready to make Mother’s Day unforgettable on May 12, 2024. In its latest campaign, the food aggregator platform features the comedic talent of Johnny Lever, who nostalgically recalls his famous dialogue, "Abhi maza aayega na bhidu," from the film Phir Hera Pheri.

The ad starts with a father recording a video of his daughter, playfully teasing her for forgetting to wish her mother on Mother’s Day. To make up for it, the daughter surprises her mother with a cake bearing the message "Happy Belated Mother’s Day."

Towards the end, the mother expresses warmth and affection, saying, "No worries, it's just a Mother's Day." The ad then reveals a surprising statistic: 8 out of 10 Indians forget Mother's Day every year, a fact confirmed by the "mummies" themselves.

Following this revelation, the brand commits to ensuring an unforgettable Mother's Day. In the campaign, one person reminds someone on a wrong call of the date, while another person decides to tattoo "12th May" to avoid forgetting it.

The ad also includes references like "Chiku" scoring 12 runs, a nod to Virat Kohli's nickname. Instagram sensation Arpit Bhala appears in a doctor's outfit, followed by social media entrepreneur and YouTuber Ranveer Allahbadia, known as Beer Biceps, musing about whether aliens celebrate Mother's Day. The scene also features Nana Patekar from the film Welcome.

As the ad concludes, the brand encourages viewers to set a reminder on Zomato for Mother's Day on May 12, 2024. In a humorous twist reminiscent of the viral 'witch on the road' prank, a woman dressed as a witch startles a passerby by announcing that May 12th is Mother’s Day.

After the ad finishes, the focus shifts to a scripted behind-the-scenes (BTS) segment. Here, the company's marketing team discusses media strategies, while the growth team confirms their decision to introduce a promotional code, "12 May," offering customers exclusive discounts as a reward.